Games ⋅ Arts ⋅ Research

Video games are more than just entertainment. Research is more than a set of great ideas no one knows about. Creating interactive experiences to bridge games, storytelling, and ideas is our mission.


Mad Air Studios LLC is an independent game developer and cultural innovation studio in New York City dedicated to creating interactive storytelling, immersive fiction, and the gamification of arts and culture through technology and new media.

Our mission in games and throughout the creative industries is to push the bounds of experience fiction and the interactive arts by emphasizing narrative design, worldbuilding, and experimental storytelling in our games, not just to create the most exciting player experience but also to treat video games as an art medium in its own right.

Games as Art

Interactive storytelling, experimental fiction, gamified digital experiences pushing the medium of video games

Narrative Design

Four narrators telling contradictory and unreliable parts of a game story, interactable through text, image, animation, and SFX?

Games can do that.


Beyond the 1000 words a picture speaks to the ancient histories told by environment design in games.

Gamification as Critical Inquiry

From interactive fiction to digital remediations of literature, paintings, and science, games ask questions, undertake explorations, and make arguments.

Recent Projects

Explore our interactive game projects and read about the creative and cultural R&D that drives their development.

The Gurge

Non-linear narrative and experimental, interactive fiction in a game.

The Garden Plot

An immersive virtual reality gardening experience.

Virtual Commedia

A walking simulator “literary VR” experience of Dante’s Inferno.

Schedule a chat!

Do you have a game idea? Are you working on a cultural innovation project? Would you like to explore interactive technology as an artistic or even scholarly medium?

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